Some will be making their debut at the Snow Show and others will be returning exhibitors. The SIA Snow Show is all about seeing new products, trends and innovations and finding out what’s hot. It is also a time to celebrate and welcome new companies to the industry and see the growth and evolution of past companies.

“Besides loving the snow sport industry and wanting to be a part of it. The SIA show represents an exceptional group of dealers and exhibitors. I think being a part of the SIA group is a fantastic way to launch a new niche brand. My experience with SIA is that everyone is long time friends and acquaintances and if they get behind a new brand they are really helpful and instrumental in creating a great buzz around that brand. What more could a new company ask for?” said Rhonda Swenson, President, With a Twist

Photo credit: Kastle, SIA