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Written by SkiPressWorld.com
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Wednesday, 03 November 2004 19:00 |
Chevy Renews USSA Partnership for 10th Straight Season
Park City, Utah (Ski Press)-Chevrolet has announced it will renew its current partnership through 2007 with the U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding. The sponsorship, in its 10th season, supports the development of world-class U.S. Ski Team and U.S. Snowboarding athletes and offers Chevrolet another high-profile partnership to highlight its product portfolio with key audiences.
The three-year agreement will support the Team through the 2006 Olympic Winter Games in Torino, Italy and beyond. The partnership positions Chevy as "The Official Vehicle of the U.S. Ski Team and U.S Snowboarding," providing Chevrolet the opportunity to reach young and upscale consumers through dynamic sport and lifestyle events.
For 2004 and 2005, Chevrolet will title events such as the U.S. Snowboard Grand Prix, the premier snowboard competition series in the country and part of the Olympic selection criteria; freestyle World Cups that bring together more than 200 athletes from 28 countries to compete; Super Series and Junior Olympics, both feeding America’s Olympic pipeline. Associate sponsorships will take the Chevrolet brand to at least nine unique mountains each year for events including snowboard World Cups and big air competitions, Freestyle Challenges and U.S. Championships for alpine, freestyle, disabled, cross country and ski jumping/nordic combined. Most of these marquee events will be broadcast this season on NBC and the Outdoor Life Network.
The agreement also includes an opportunity for consumers to experience Chevy vehicles at various resorts tied to USSA events. Specifically the SSR, Colorado, Uplander, Equinox, Trailblazer and Suburban will make their way to east and west coast resorts for 66 days this winter, allowing consumers to interact with the product line-up while exploring each vehicle’s unique features and offerings.
Sullivan ‘OK’ Following Knee Surgery
S. Lake Tahoe, Calif. (Ski Press)-Olympian Marco Sullivan (Squaw Valley, CA) has undergone surgery to repair his right anterior cruciate ligament and was pronounced "A-OK" Wednesday by U.S. Ski Team surgeon Dr. Terry Orr.
Sullivan, a 2002 Olympic skier and former U.S. champion, missed the 2004 season because of a torn right ACL suffered in a training crash. He reinjured the knee in late October during training in Tignes, France. Orr performed the surgery Tuesday at Barton Memorial Hospital in South Lake Tahoe.
"The operation went very well," said Orr, a surgeon at the Tahoe Fracture clinic in addition to his duties with the Ski Team. "The injury was confined to his ACL; there were no other areas of large damage. Everything went A-OK.
Athletes Head for Colorado SnowSports Expo
Denver (Ski Press)-Top Colorado athletes from the U.S. Ski Team and U.S. Snowboarding will be among the stars on hand Nov. 5-7 for the Colorado SnowSports Expo at the Colorado Convention Center in Denver. The U.S. Ski Team and U.S. Snowboarding booth also will be the focus for hourly prize drawings, including trips to ski and snowboard events in Beaver Creek, Breckenridge and Aspen.
Double freestyle mogul World Championship medalist Toby Dawson (Vail), will appear Friday evening, while U.S. Ski Team stars Sarah Schleper and Lindsey Kildow (also both Vail) will appear Sunday afternoon. Olympic snowboard bronze medalist Chris Klug (Aspen) will be on hand all three days, signing copies of his soon-to-be-released book: TO THE EDGE AND BACK: My Story from Organ Transplant Survivor to Olympic Snowboarder.
Show attendees also can register for prizes including a grand prize drawing Sunday for a four-day VIP Thanksgiving package for the Aspen Winternational World Cup Weekend. The trip will be awarded Sunday by Olympians Schleper and Kildow, who will be racing in the Nov. 26-28 World Cup in Aspen. In addition, the U.S. Ski Team and Rossignol will be giving away pairs of Rossignol skis Friday night and Sunday afternoon.
The Colorado SnowSports Expo is open from noon to 10 p.m. Friday,10 a.m. to 8 p.m. Saturday, and 10 a.m. to 6 p.m. Sunday. |
Park City, Utah (Ski Press)-Chevrolet has announced it will renew its current partnership through 2007 with the U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding. The sponsorship, in its 10th season, supports the development of world-class U.S. Ski Team and U.S. Snowboarding athletes and offers Chevrolet another high-profile partnership to highlight its product portfolio with key audiences.
The three-year agreement will support the Team through the 2006 Olympic Winter Games in Torino, Italy and beyond. The partnership positions Chevy as "The Official Vehicle of the U.S. Ski Team and U.S Snowboarding," providing Chevrolet the opportunity to reach young and upscale consumers through dynamic sport and lifestyle events.
For 2004 and 2005, Chevrolet will title events such as the U.S. Snowboard Grand Prix, the premier snowboard competition series in the country and part of the Olympic selection criteria; freestyle World Cups that bring together more than 200 athletes from 28 countries to compete; Super Series and Junior Olympics, both feeding America’s Olympic pipeline. Associate sponsorships will take the Chevrolet brand to at least nine unique mountains each year for events including snowboard World Cups and big air competitions, Freestyle Challenges and U.S. Championships for alpine, freestyle, disabled, cross country and ski jumping/nordic combined. Most of these marquee events will be broadcast this season on NBC and the Outdoor Life Network.
The agreement also includes an opportunity for consumers to experience Chevy vehicles at various resorts tied to USSA events. Specifically the SSR, Colorado, Uplander, Equinox, Trailblazer and Suburban will make their way to east and west coast resorts for 66 days this winter, allowing consumers to interact with the product line-up while exploring each vehicle’s unique features and offerings.
Sullivan ‘OK’ Following Knee Surgery
S. Lake Tahoe, Calif. (Ski Press)-Olympian Marco Sullivan (Squaw Valley, CA) has undergone surgery to repair his right anterior cruciate ligament and was pronounced "A-OK" Wednesday by U.S. Ski Team surgeon Dr. Terry Orr.
Sullivan, a 2002 Olympic skier and former U.S. champion, missed the 2004 season because of a torn right ACL suffered in a training crash. He reinjured the knee in late October during training in Tignes, France. Orr performed the surgery Tuesday at Barton Memorial Hospital in South Lake Tahoe.
"The operation went very well," said Orr, a surgeon at the Tahoe Fracture clinic in addition to his duties with the Ski Team. "The injury was confined to his ACL; there were no other areas of large damage. Everything went A-OK.
Athletes Head for Colorado SnowSports Expo
Denver (Ski Press)-Top Colorado athletes from the U.S. Ski Team and U.S. Snowboarding will be among the stars on hand Nov. 5-7 for the Colorado SnowSports Expo at the Colorado Convention Center in Denver. The U.S. Ski Team and U.S. Snowboarding booth also will be the focus for hourly prize drawings, including trips to ski and snowboard events in Beaver Creek, Breckenridge and Aspen.
Double freestyle mogul World Championship medalist Toby Dawson (Vail), will appear Friday evening, while U.S. Ski Team stars Sarah Schleper and Lindsey Kildow (also both Vail) will appear Sunday afternoon. Olympic snowboard bronze medalist Chris Klug (Aspen) will be on hand all three days, signing copies of his soon-to-be-released book: TO THE EDGE AND BACK: My Story from Organ Transplant Survivor to Olympic Snowboarder.
Show attendees also can register for prizes including a grand prize drawing Sunday for a four-day VIP Thanksgiving package for the Aspen Winternational World Cup Weekend. The trip will be awarded Sunday by Olympians Schleper and Kildow, who will be racing in the Nov. 26-28 World Cup in Aspen. In addition, the U.S. Ski Team and Rossignol will be giving away pairs of Rossignol skis Friday night and Sunday afternoon.
The Colorado SnowSports Expo is open from noon to 10 p.m. Friday,10 a.m. to 8 p.m. Saturday, and 10 a.m. to 6 p.m. Sunday.
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