charity as part of their business.
successful I definitely want to do it again,” says
Darnall.
proceeds from its women’s T-Nine skis to the Breast
Cancer Research Foundation four years ago. It’s
generated $120,000 to date. This year, the program
expands to include all K2 women’s skis, snowboards,
snowboard apparel, bikes and skates. “We can help
with money, but we’re also helping improve the
lifestyle and health of women through outdoor sports,
so there’s a synergy, too, in creating better lives,” said
K2’s Christy Metzger.
business. “One of our reps is suffering with breast can-
cer , so it hit home for us,” says SKEA rep Lisa Skelton.
SKEA is introducing a black velour top with a pink rhine-
stone ribbon on the sleeve. Part of the proceeds from
the sale of the shirt will go to the Susan G. Komen
Breast Cancer Research Fund in the name of the
retailers that sell them. Retailers can also match contri-
butions from the sale of the top.
Darnall went for a more hand’s-on approach here at
the show. “I wanted to do something, so I threw
blank white T-shirts at a bunch of female riders and
said, ‘Cut, sew, paint, create your own T-shirt,” says
Darnall. Eleven riders did, and their works-of-art Ts
are being silently auctioned off at the Mission Six
booth (C1113). All proceeds will be donated to
T-shirt to get the word out. Fox River continues its pro-
gram of making contributions to breast cancer research
via sales of all women’s socks. — Jenn Weede
the women’s market this year. It’s
expanding its Luv series, maintaining its
T:9 line, and adding its new Miss
Demeanor. The Phat Luv now has six
sister skis — Lotta Luv, Burnin’ Luv,
One Luv, True Luv, Sweet Luv and First
Luv — which range from 68mm to
95mm underfoot. Developed by the K2
Alliance all-women team, the Luvs are
equipped with MOD Technology and
offer
women and all types of skiing.
with faster heating for its snowboard wax system. “It’s the mature rendi-
tion of the product,” says owner Brian Fitzburgh. Unlike the industry stan-
dard of iron wax, the Skins Waxing System uses a machine-applied film
with wax on one side. When the film is heated, the wax penetrates deeply
into the board, and the film can be left on until you’re ready to ride. The
application process requires no scraping – excess wax is removed with a
squeegee instead – and produces no smoke or fumes. “The process ele-
vates the quality of the wax and makes it easier to do,” Fitzburgh
explains. Skins also offers Rice Candy Waxing Sheets, a pre-waxed plas-
tic sheet that riders can iron on at the end of the season, to protect their
board’s base all summer long. — Susan Schnier