Professional Ski Instructors of America (PSIA),
Instructors (AASI)
(NSP), has been promoted to assistant executive
it associations. Dorsey will continue to oversee the
marketing activities, but his primary focus will be
President Robert Marcovitch
Employee Development and Training” with Jackson Hogen
Want free skis? PowderFish
of K2 Axis XPs at their booth, D206. Drop in your
Stop by DeFeet, B1067,
Sales Program with its escalating discount program
able in the SIA Info Booth
skiing for 2 people, Atomic skis, boots and bindings, Predator outfits,
Leki poles, Smith goggles and OVO Helmets
Arc’teryx
Cienski
and Gary Bryant as VP, manager of prod-
your business card
manager respectively. Bryant was previously the
outdoor director at Snow and Rock. Cienski is best
traded Gore-Tex for organic Nicaraguan co-op-produced cotton,
but he’s still targeting snowboarders. Burlington-based Nibus
does environmentally friendly materials in snowboard lifestyle
apparel. All styles are either 100 percent organic cotton or at
least 50 percent hemp, sometimes blended with recycled plastic
bottles, silk or wool. And they fit the rider vibe rather than hippie-
dippie style: baggy cargo-ish jeans, hoodies, and retro button-
down shirts, plus camisoles, halters and undies for the girls. T-
shirts start at about $20 retail, and jeans sell for $50 to $60.
“I want to show people that it doesn’t have to be expensive and
ruin the world, and everyone can make at least 50 percent mar-
gin,” said Taylor.
snowsports brands including Benetton’s Nordica
and Valid Mountainwear…
with NASCAR Thunder 2003 Game
this year. Entrant, a registered trademark of Toray
Industries, Inc., of Japan has been named an offi-
CAI Brands, Inc./Cold as Ice
logo exposure on the team’s race suit sleeves.
Toray’s sponsorship is in conjunction with Spyder
CAI Brands, Inc./Cold as Ice
Hats booth
Snowboard icons Shaun Palmer
will receive
TransWorld Media Tranny Awards
CAI Brands, Inc./Cold as Ice
Colorado in April, joining the likes of Jake Burton
Carpenter, Tom Sims and Craig Kelly in the
Also in snowboard, Atomic
an impromptu “battle of the DJ’s” between them-
opening day. As one observer put it, “Atomic’s Luke
Edgar was riding the top of his booth like a pirate on
one year… talk about potential for bombs!” Kirk Langfield,
Executive VP at Marker is thinking back on a dizzying year. “But
it’s been pretty astonishing how our innovations have been
received by our partners and our retailers,” he said.
Marker is introducing a totally refigured line of custom ski and
factory binding systems. “The toe is new, the heel is new, and all
the interfaces are new,” said Langford. “ We’ve changed the way
the piston influences the ski.”
Also new at Marker is the M3 helmet. Marker has used
Flexfoam, a multi-impact material used in Formula One racing
that absorbs impact
without crushing or
cracking. And Marker
has the new Laser
goggle, a version of
the
Infinity introduced last
year, but made for
smaller faces.
“We’re continuing to
lead the industry with
technology.
number one in the
world in helmets and
bindings. And when
consumers go into a
ski shop, Marker is a
name that they know
and trust,” Langfield
said.
body started setting off stink bombs.” Or as anoth-
er observer put it, “I couldn’t hear a damn thing.”…
Hats booth
of TV’s Chamonix: The Cradle of Alpinism
the founders behind the pioneering online promo-
tional sales platform are now doing business as
reflects the company’s rapidly growing business
developing customized promotional, dealer and
Technine, Rome, Reef, GMC/Defcon, Head/Tyrolia,
Freestyle, Helly Hansen, Bolle and Palmer.
Sports Accessories is B1422.
your business card
able in the SIA Info Booth
with NASCAR Thunder 2003 Game
at the start of
and still
Photos,
skiing for 2 people, Atomic skis, boots and bindings, Predator outfits,
Burton.