Meet Tony, one of more than 7,000 ski instructors taking care of skiers vacationing in Switzerland, and the guy Switzerland Tourism is using to lure us to their alps this season...

It's all part of a clever marketing strategy. As the press releases say, "Tony is not only an excellent dancer, but also knows which ski resorts have already kicked-off the skiing and winter sport season and why you should bring your swimsuit with you when you spend your winter vacation in Switzerland."

See more of Tony and read his insider ski travel tips at:

Photo courtesy of Switzerland Tourism