through the company’s newly formed Tecnica Canada division.

“We are very excited by this new alliance,” states Pierre Côté, President of NRB Sports, a subsidiary of the Tecnica Group. “Tecnica and Blizzard are both market leaders; they are product driven, focusing on quality and performance. Both companies are owned by Tecnica Group, so this strategic alignment was a natural step. We see tremendous synergies between the brands as well as strong growth opportunities.”